Our Marketing Audit Process
Evaluation
As part of our audit process, we integrate seamlessly with your team to ensure smooth execution from day one. We begin by gaining access to key platforms and systems, allowing us to work closely with your internal processes for a comprehensive evaluation.
Data Analysis
During the data analysis phase, we thoroughly review your marketing activities and digital footprint from the past year. By examining each campaign in detail, we identify patterns, trends, and areas for improvement—giving you a clear understanding of past performance and actionable insights for future optimization.
Detailed Results
Once we've analyzed your brand's historical performance, we use data-driven insights to highlight successes as well as areas for improvement. By comparing these findings with industry benchmarks and competitive trends, we deliver a strategic roadmap designed to position your brand for sustainable growth.
Performance Marketing Audit
In performance marketing, aligning your advertisements with well-defined strategies is essential for achieving measurable success. Every ad placement should serve a purpose and maximize your return on investment (ROI). However, without the right approach and analysis, even the best campaigns can result in wasted resources.
Our Performance Marketing Audit helps you optimize your ad spend across platforms like Google Ads, social media, and programmatic channels. We conduct an in-depth review of your advertising efforts over the past 12 months, from high-level account overviews to detailed ad performance assessments. In 2023 alone, we identified 15 million TL in wasted ad spend by uncovering inefficiencies and missed optimization opportunities.
With our data-driven insights, we don’t just highlight inefficiencies—we provide actionable recommendations to refine your strategy. Partner with us to ensure every dollar spent aligns with your business goals and drives impactful results.
UX & Web/App Traffic Audit
Traffic and user experience (UX) are two of the most critical factors for a website or app’s success. While traffic brings visitors to your platform, it’s the user experience that keeps them engaged and drives conversions. A seamless navigation experience, relevant content, and intuitive design can make all the difference.
Our UX & Web/App Traffic Audit combines these two elements to give you a holistic view of how users interact with your digital platforms. We go beyond just tracking numbers—examining user behavior, identifying friction points, and analyzing conversion paths. By reviewing traffic sources alongside user experiences, we provide actionable insights into why certain channels perform better than others.
Our senior-level analysis benchmarks your performance against competitors, offering strategic recommendations that align with your broader business goals. Let us help you turn your digital presence into a powerful engine for growth.
Email Marketing Audit
Email marketing is one of the most powerful tools for nurturing loyal customers and driving long-term business success. A well-executed email strategy creates a direct line of communication with your audience—keeping them engaged with timely and relevant content that adds value.
Our Email Marketing Audit evaluates your current processes or helps create a tailored approach if one isn’t in place yet. We analyze key aspects such as email content, sending frequencies, timing, and overall campaign flow—all while keeping your target audience in mind.
By reviewing how effectively your emails resonate with recipients and generate desired responses, we provide actionable insights to optimize communication efforts. This process helps you build stronger customer relationships while turning every email into a strategic touchpoint that supports your business goals.
Social Media Audit
Social media offers brands direct communication with customers while fostering engagement and loyalty. However, the effectiveness of social media depends on how well organic content resonates with audiences and stands out against competitors.
Our Social Media Audit dives deep into your brand’s organic content across platforms. We assess the effectiveness of posts by comparing them to competitor activity and benchmarking key metrics such as likes, shares, comments, and overall engagement.
After analyzing the results, we provide strategic recommendations to improve engagement rates and strengthen relationships with followers. By optimizing your organic content based on data-driven insights, we help you craft impactful social media strategies that align with your brand’s long-term goals.