01 — Services
Data-driven marketing, built for the AI era.
Four disciplines that share one data layer and one senior team. Pick one, or let them work together.
/01
SEO & GEO
Be found on Google, and be the answer in AI search.
Search no longer ends at ten blue links. Your customers ask Google, AI Overviews, ChatGPT and Perplexity, and each one decides which brands to show. We handle technical SEO, content and Generative Engine Optimisation (GEO) together, so your brand ranks and gets cited.
We produce 50+ original articles a month for our clients, earning more than 1M organic impressions and 250K+ Google AI Overview impressions every month.
What's included
- Technical SEO audits and fixes: crawlability, Core Web Vitals, structured dataTechnical SEO audits and fixes
- Keyword and intent research, content strategy and original articlesKeyword research, content strategy and original articles
- GEO: entity and citation optimisation for AI Overviews and LLM answersGEO for AI Overviews and LLM answers
- Reporting in Kong Metrics, our own Search Console analytics toolReporting in Kong Metrics
/02
Paid Marketing
Marketing budget that works towards return, not reach.
We manage about $100K of ad spend every month across Google Ads, Meta, TikTok and LinkedIn, at an average ROAS above 4x. Campaigns are structured around your margins and customer data, then refined daily with AI-driven bidding and creative testing.
Whether you sell to consumers or to other businesses, we build the account around the numbers that matter to you: cost per lead, cost per order, and the return on your budget.
What's included
- Search, Performance Max, Shopping and YouTube on Google AdsSearch, Performance Max, Shopping and YouTube
- Meta, TikTok and LinkedIn campaigns for B2C and B2BMeta, TikTok and LinkedIn for B2C and B2B
- First-party data, offline conversions and server-side tracking consultingFirst-party data and server-side tracking
- Creative testing and weekly optimisationCreative testing and weekly optimisation
/03
AI Marketing
Put AI to work across your marketing, not just your search.
We use AI in every part of our own work and help brands do the same. That covers AI-assisted content and creative workflows, automations and agents for reporting and analysis, and our own MarTech products.
Kong Metrics turns Google Search Console data into SEO priorities. Sentimaps analyses Google Maps reviews and drafts your replies. Both were built by Sirkhet.
What's included
- AI workflows for content, creative and reportingAI workflows for content, creative and reporting
- Marketing automations and AI agents tailored to your teamMarketing automations and AI agents
- Kong Metrics: Google Search Console analytics for SEO teamsKong Metrics: Search Console analytics
- Sentimaps: AI review intelligence for multi-location brandsSentimaps: AI review intelligence
/04
Data Integration
One source of truth for every marketing decision.
Bad tracking makes every other service guess. We set up GTM, GA4, Meta and TikTok pixels, Microsoft Clarity and consent management correctly, then bring it all together in Google Data Studio dashboards your team will actually use.
Accurate event and conversion tracking lets you monitor ad performance and user behaviour from a single pane of glass.
What's included
- GTM and GA4 setup, migration and auditingGTM and GA4 setup, migration and auditing
- Consent Mode v2 and cookie-banner integrationConsent Mode v2 and cookie-banner integration
- Event and conversion tracking, including server-side taggingEvent and conversion tracking, server-side tagging
- Custom Data Studio dashboardsCustom Data Studio dashboards
Not sure where to start?